MEDIUM = MESSAGE – What does this really mean?

“The personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology” – Marshall McLuhan 

Messages can be interpreted in many different ways. Through videos, images, artworks, blogposts, and even memes. But how do these mediums convey the message?

Take memes, for example. They are a product of digital content which is a fast and active way to present information in a generally humorous way to the audience. Creating memes doesn’t take up too much time to make and can be incredibly relatable. They are basically the product of today’s current topics created in a way people can easily understand and enjoy. This makes memes a powerful medium as the impact is not solely on the individual making the meme, but on the rest of the world who is reading them. McLuhan states that “a medium is an extension of ourselves”. So when we create memes, does that make US the meme???????

Memes are also being used to promote brands. This just shows the ever-evolving world of memes and the influences it can have. Brands such as Gucci and Dunkin’ Donuts are using memes to promote new products. This shows the changing generation as they are using mediums that are relatable to younger individuals as it attracts positive and amusing responses. Both brands have been using memes such as “the dress”, “angry arthur”, and “i’m not like other girls” to promote their products.

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Another medium that conveys different messages is the use of technology. Technology is always evolving and updating in a way that makes it easier for the consumers to use. A specific example of technology is the smart phone. Consumers are able to download apps, music, videos, and are also able to upload creations of their own onto the worldwide web. Does the use of a smartphone to share content, change the message of the medium if it were to be shared through person to person contact? Does the smartphone take away the importance of the message, or is it the same? These are questions we have to consider when spreading content..

So.. consider these questions and comment below your thoughts on McLuhans “the medium is the message”!


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