Online Persona

Persona can be defined as the aspect of someone’s character that is presented to or perceived by others. Now, keep that definition in mind, and think about your online persona. The amount of people that stumble upon your Facebook, Twitter, Instagram accounts etc. all see the same thing with different perceptions.

Current problems within this generation is the use of false content. Is what you post real, or just what you want others to see? A VERY popular example of this was lifestyle and fitness blogger Essena O’niell. Now, if you haven’t heard of this name before, you are in for a treat.


Essena O’niell was an Australian blogger who had had a large Instagram following with over half a million followers and over 2000 photos posted to her Instagram account. In 2015, O’niell essentially quit the social media platform by deleting a majority of her photos. With the photos she had left on her account, she changed the caption to what really happened in the process of taking the photos. She described the platform as a “contrived perfection made to get attention”. She also stated that her pictures “served no real purpose other than self-promotion”.

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Essena showcases the downside of creating an online persona, and said it made her feel isolated and alone and that it was exhausting to keep up an online persona that was one far from the truth.

I can totally understand her. For example I would never post a photo I didn’t think was aesthetically pleasing or an unflattering image of myself. I think most of us understand where she was coming from. However, my online persona really reflects who I am and through what I post, it really lets others see how i present myself and what I’m interested in, so I can definitely see both sides to this dilemma.

So… what are your thoughts on this? Do you agree or disagree and would you have had the guts to do what Essena did?