Globalisation. What is it?
It is defined as an international movement that strives towards integrating trades, financial and economic communications. It is a community that is influenced by technological development and interests in the economy, politics and the military. It allows the exchange of essential information from a worldwide audience in an instant.
Everything from the clothes we wear, the things we eat, and the movies/shows that we watch are all apart of globalisation. Globalisation allows individuals to exchange ideas and values, and share them with strangers from all across the globe.
Due to globalisation, our society has become more multi-cultural as it has allowed individuals to share their cultures, religions, and beliefs with one another. A big contributing factor towards globalisation is technological advancements, as they have allowed an easier way to share information and knowledge with one another and therefore forming the “global village“.
The global village is a popular term first coined by Marshall McLuhan who describes it as the world that has been “shrunk” by modern advancements in communication. So, essentially, all aspects of globalisation can be found and connected within the global village through the use of technology.
As technology is growing and adapting to trends in society, it has allowed the global communication environment to partake in media saturation due to social media platforms such as Facebook, Twitter, Instagram, YouTube etc.
The youth are the targeted demographic for media saturation, as they are the biggest component to partake in the rise of social media. However, with big platforms that can reach millions of people, there comes with a downside. As well as spreading information to each other, young adults can often be overwhelmed with the amount of knowledge they take from online sources.
Examples such as violent video games, movies, and television shows can have a negative effect on a child. The behaviours they observe in these platforms, can affect the way they present themselves in their own reality. By observing certain violent behaviours in their favourite video games or movies, it may allow them to believe it is acceptable in society for them to act the same way as a character in a virtual life.
An example of this is the video game “Grand Theft Auto“, otherwise known as GTA. GTA is a controversial game that in a sense glorifies crime and violence and it begins to blur the edges of what actions are okay in real life. GTA participants can get so absorbed in this fictional world that they do not recognise the effects and consequences these actions may have in real life. They are fully immersed in a different world and this may cause conflict in their daily lives. These types of actions can cultivate violent messages and can cause a difficult understanding for young adults about what is acceptable and not acceptable in a community.
In result, globalisation has a major impact on our everyday lives whether we know it or not, and it continues to spread through different communities, cultures, and different walks of life, in order to communicate our beliefs.
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Livinginternet.com. (2017). Marshall McLuhan Predicted The Global Village. [online] Available at: http://www.livinginternet.com/i/ii_mcluhan.htm.
Media Literacy for Kids. (2017). Effects of Media Saturation on Children. [online] Available at: https://medialiteracyforkids.wordpress.com/2015/05/14/effects-of-media-saturation-on-children/ [Accessed Aug. 2017].
Psychology Today. (2017). Media Saturation & Your Health. [online] Available at: https://www.psychologytoday.com/blog/digital-altruism/201308/media-saturation-your-health [Accessed Aug. 2017].